On B2B marketing, GEO, and startups.
GEO
Most ChatGPT answers never touch the live web at all. Here's what actually shapes the answer instead, and why a single check tells you almost nothing.
Nov 2026 · 9 min read
Ask the same question in two languages and AI names two different companies. What that costs you, and the order to fix it in.
Nov 2026 · 8 min read
GEO, case study
Star rating has almost no relationship to whether AI names your practice. Review count does. 31% of multi-location dental groups never get named at all.
Nov 2026 · 13 min read
GEO for your company, a partnership where what I build is useful to you, or a full time role next to a founder. A line about what you need is enough to start.